← PlaybooksPB-04 / 05
Fig. A — Critical path490°F · Bronze
Sample, fictional dataPlaybook 04 · High-Impact UX Reframing
One critical flow is bleeding activation, retention, or support tickets.
Redesign the critical path against the outcome. Ship it. Measure it.
Quoted after one callFixed bid. Written scope before any price.
- Kickoff
- After the written scope is signed
- Calls
- Monday, Wednesday, or Friday
- Price
- Fixed. No estimate ranges
In the box
- 01Critical-path redesignAgainst the outcome you name up front, not a style refresh.
- 02ShippedInto production, with your engineers.
- 03MeasuredAgainst the same outcome, after it ships.
1
Specifications
- Price
- Fixed bid, quoted after one call
- Scope
- Written before any price
- Calls
- Monday, Wednesday, or Friday
- Ownership
- Full IP transfer on payment
- Time zone
- Eastern. Charlotte, NC
2
Description
Who it's for
A team with one flow that costs more than the rest of the product combined.
Signs you need it
- One step loses most of the people who start it
- Support answers the same question every day
- The flow was designed before the product it now serves
3
Reviews
None yet. Here's the closest receipt instead.
A portal rebuilt for 22,000+ customers, ~40% fewer tickets—